PRITI NYC Natural Nail Polish offers a luxurious, consciously curated range of nail polishes and treatments that are natural, vegan, cruelty-free, and free of harsh chemicals. With over 100 shades inspired by flowers and changing seasonally, these USA-made, chip-resistant, and glossy polishes are beloved by fashion designers and have graced runways around the world. Proudly woman-owned, PRITI NYC has been a staple at Fashion Weeks since 2005, collaborating with iconic designers to create exclusive runway colors.

Brixy’s hair, body, and face bars are eco-friendly, pH-balanced, and packed with nourishing ingredients like shea butter and castor seed oil for hydrated, healthy skin and hair. Made with only 9% water, each bar is designed to reduce waste, save space, and eliminate plastic, while supporting the skin barrier with a ceramide and niacinamide complex. Brixy offers a refreshing, sustainable alternative to bottled products without compromising on quality or performance.

Kitsch offers a fun and fresh range of body, hair, and face care essentials, plus adorable accessories featuring character collaborations that bring playful charm to your routine. From effective skincare and haircare to trendy clips and headbands, each product combines quality with a sense of style. With Kitsch, self-care gets a boost of personality, making it easy to express yourself while using products that work.

Award-winning and AAPI woman-owned, Glow Recipe combines the best of Korean skincare with vibrant, fruit-powered ingredients for both skin and body. Each clean, vegan, and cruelty-free formula uses antioxidant-rich fruits and gentle yet effective actives, transforming daily skincare into a fun, sensorial experience that delivers real, glowing results.

How to be a Redhead (H2BAR) offers hair care specifically designed for redheads, including their Finally Glossy shampoo, which enhances the vibrancy and shine of natural red hair. Founded by sisters Adrienne and Stephanie, the brand focuses on “Redhead Friendly” Approved® products, ensuring their hair care line caters to the unique needs of redheads. Their hair products, provide redheads with solutions that celebrates their natural beauty.

Woman-owned and founded on a commitment to clean, effective, and gentle skincare, Kinship delivers formulas that work hard to nourish sensitive skin. With clinically proven, plant-based ingredients and Kinbiome™ pre-probiotic tech to strengthen the skin barrier, each product is crafted with science and a touch of fun, complete with skin-benefiting natural scents and bright, playful packaging.

Tangie is a woman-owned brand offering natural and vegan hair care products that are free from harsh chemicals. Known for its award-winning shampoo and conditioner, Tangie uses plant-based, clean ingredients to promote healthy hair while being eco-friendly. Made in America, their products provide a natural solution for those seeking effective, cruelty-free hair care.

Grace & Stella is a skincare brand loved for its feel-good products, including their viral, celebrity-favorite under-eye patches adored by stars like Jessica Alba. With a focus on self-care made simple, Grace & Stella’s skincare lineup is all about delivering effective, fun, and reliable results that make pampering easy and enjoyable.

Touchland is a cruelty-free, Leaping Bunny certified hand sanitizer brand with an award-winning formula that’s taken TikTok by storm. Known for fun collaborations with brands like Hello Kitty, Touchland brings innovation and personality to hand hygiene with a variety of scents, a scent quiz on their website, and even student discounts.

Fluency Beauty, a woman and AAPI-owned brand, offers highly pigmented, plant-based lipsticks that draw their rich color straight from nature. Each product is crafted with a commitment to conscious luxury, blending earth-friendly ingredients with ethical science to support your mind, body, and spirit. Fluency Beauty believes in radical transparency and regenerative sourcing, creating makeup that aligns with your values while letting you show your true colors.

Palladio Beauty offers a range of botanical and vitamin-infused cosmetics that prioritize both beauty and skin health. Committed to clean, conscious, and cruelty-free practices, Palladio ensures that their makeup not only enhances your look but also nourishes your skin with antioxidant-rich vitamins and powerful botanicals like green tea, aloe, and ginseng. Since 1999, this brand has made high-quality, affordable cosmetics accessible worldwide, proudly offering paraben-free and vegan options that allow you to upgrade your makeup routine without breaking the bank.

Velour is a woman- and AAPI-owned brand that specializes in vegan, cruelty-free lashes and lash accessories. With a commitment to artistry and craftsmanship, Velour sources the softest materials to create lightweight, ethically-sourced faux lashes designed for every experience level. Their philosophy is that everyone can enjoy the beauty of lashes, which is why they prioritize ease of use in their designs. Plus, with a fun lash quiz on their site, finding your perfect pair has never been easier!

Caley Cosmetics is a Latinx-owned and female-founded brand that champions clean beauty through its innovative skincare and makeup products. Developed in a family-owned green beauty facility in Texas, Caley ensures every product is cruelty-free and crafted with minimal waste for maximum freshness. Committed to sustainability all while maintaining transparency about their ingredients and practices. With a focus on natural bakuchiol skincare and probiotic-infused makeup, Caley Cosmetics is dedicated to helping you achieve glowing, healthy skin while caring for the planet.

Jackfir is the go-to brand for teenage boys navigating their shaving and skincare routines. Cruelty-free and Leaping Bunny certified, Jackfir offers a range of skincare and shaving accessories tailored to young men’s needs. With features in top publications like GQ, Men’s Health Journal, Forbes, and GOOP, this brand is dedicated to delivering effective, high-quality products that help teens feel confident and cared for in their daily grooming rituals.