How it began
By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.
In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. They work with companies to help make shopping for animal-friendly products easier and more trustworthy.
Myths & Facts
If a product says "Cruelty-Free" or has a bunny on it, that means it has not been tested on animals.
This is simply not true as the devil is often in the details. Designation as "cruelty-free" or "not tested on animals," or even the image of a bunny on a label may only refer to the finished product, when in fact, most animal testing occurs at the ingredient level. Furthermore, while a company may claim, "We do not test on animals," it could still contract other companies to do the testing. The only way to be 100% certain a company is cruelty-free is to buy products from companies that have been certified by the Leaping Bunny Program, which requires that no new animal testing be used in any phase of product development by the company, its laboratories, or ingredient suppliers.
The law requires animal testing to be conducted on personal care and cosmetics products.
100% false. Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission require animal testing for cosmetics or household products. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete. While it is true that virtually every ingredient, even water, has been tested on animals in the past, we can help prevent future animal testing.
If a product isn't tested on animals, it might not be safe for humans.
Not so! There are many reliable alternatives to using animals available, including cell and tissue cultures and sophisticated computer and mathematical models. Companies can also formulate products using ingredients already determined to be safe. Cruelty-free companies can use a combination of methods to ensure safety, such as employing in vitro tests and/or conducting clinical studies on humans.
It's hard to find products that really are cruelty-free.
Quite the contrary! More and more companies are joining the Leaping Bunny Program each month. They now boast over 600 companies including well-known brands such as Burt's Bees, Method, Mineral Fusion and Seventh Generation. Remember to their pocket-sized Compassionate Shopping Guide as a resource or download the free Leaping Bunny Cruelty-Free app from iTunes or the Google Play store!